Projects I Worked On

E-commerce website using WordPress

Flower Bar Cebu home page photo

Flower Bar is a Cebu-based florist known for handcrafted flower arrangements made for special occasions, gifts, and events.

I worked on two of their service pages, handling everything from keyword research and competitor analysis to on-page optimization and technical SEO. I took care of schema markup implementation, local citations, and helped optimize their Google Business Profile to strengthen their local presence.

The work contributed to a website that pulled in 84.8K impressions and 1.23k clicks over three months.

Findings

Organic Traffic Growth

Dec 2025 - Jun 2026

Comparing two periods side by side, there is a significant organic growth across all major search engines. Google organic sessions grew by 44.32% and engaged sessions went up by 37.3% which tells me that the new visitors weren't just landing and leaving, they were actually sticking around.

Bing saw an even sharper jump at 342.86% in sessions though it starts from a much smaller base so I'd take that number with context. Bing visitors spent significantly more time on the site averaging 1 minute and 14 seconds compared to 30 seconds in the previous period which is a 147% increase. This points to better content relevance after optimization.

Total organic sessions went from 1094 to 1591 representing a 45.43% increase period over period. Engaged sessions followed at 39.73% growth. These results reflect the combined impact of on-page improvements, technical fixes, and local SEO efforts applied to the site.

E-commerce website using Shopify

Paw-Bites
Paw-Bites List of products
Paw-Bites Collection of products
Paw-Bites treats sample
Paw-Bites Treats and Toppers
Paw-Bites Story

I built PawBites as personal project back in April 2026, to get real hands-on practice doing SEO on a store I had full control over instead of just auditing someone else's setup.

I handled the whole thing myself from building the store, doing keyword research, setting up site structure and navigation, optimizing the product and collection pages, and putting together a content plan for the blog. I basically tried to bake good SEO habits in from the start instead of fixing them later.